The Rise of Roku and Connected TV
What is Roku?
Roku is a company that makes digital media players that allow online content to be streamed onto TVs. With the help of Roku, regular TVs are able to be connected TVs, CTVs, which allows advertisers to reach wider audiences. In addition to access to other streaming platforms, Roku also has their own channels that show content.
Why is the CTV Industry Growing?
People around the world have increasingly cancelled their subscriptions to traditional cable. This has led to an increase in people using connected TVs in order to watch TV on different platforms. Because there has been such a huge shift from traditional cable to online platforms, many companies have also switched to advertising on CTVs. Last year saw an exponential growth in the budgets attributed to CTV worldwide and it doesn’t seem to be slowing down.
What is Roku Advertising?
Unlike traditional cable TV, ads on Roku’s platform can be targeted to specific viewers. This allows advertisers to run different ads for different viewers and use their budget in the most efficient way possible. Targeting ads to specific viewers means there is a higher click per mille, CPM, thus creating more revenue for publishers. This increase in revenue is why targeting is so effective and more companies are pursuing this strategy.
Brave Extreme’s Roku Channel
Brave Extreme’s Roku channel posts content about extreme sports. We work closely with athletes in order to showcase their content on our channel. To do this, we take raw footage from athletes and turn it into a few minute video exemplifying their skills and intensity. Athletes are at the heart of Brave Extreme, and because of this, we’re working on new formats where we’ll be able to show their story and inspire the next generation.
What Sports Does Brave Extreme Showcase?
Brave Extreme creates content on extreme sports of any kind. On our channel currently, we have the most videos of surfing, skydiving, windsurfing, skateboardings, mountain biking, and drone footage. Recently, Brave Extreme went to the PWA World Cup in Tiberias to cover the event and to meet the athletes. Brave Extreme will continue to attend extreme sporting events in order to continue our growth and to partner with more athletes. We have already partnered with tens of athletes around the world to showcase their work, and we look forward to working with more athletes in the future.
Brave Extreme Roku Channel-> https://channelstore.roku.com/en-ot/details/f555e4f7c2e0a5442b9e64ae81c9f53a/brave-extreme-tv
